I believe we all have great ideas we want to accomplish as soon as possible. In most cases, we think about what to do and how to achieve something. However, do you ask yourself “Why”?

This simple question stops me doing the wrong things and helps me to focus on ideas that matter.

Years ago, we launched a new product and explained what we could do and how we could do it, but this approach wasn’t successful at all. We missed an essential part of the puzzle, and it was “Why had we built that product?”. Starting with this question changed the direction in a positive way, and our partners believed in the product — it still exists now.

Asking myself “Why” gives me a choice and I do this every time. How about you?